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Wednesday, October 7, 2026
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The Video Platform Grants Users Control to Decrease AI-Generated Media in Their Feeds

Users will soon have a fresh option that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 bn AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the following weeks before a widespread rollout. This development comes amid a increase in AI-generated material, driven by new AI video creators.

AI Content on Other Platforms

Recent reports that approximately a tenth of the quickest rising content creators on another major platform only show content made by AI. A large amount of this output is classified as mass-produced AI material, a label for poor-quality, factory-style content that is often nonsensical or dreamlike.

“We know from our community that many people like content produced via AI tools, from computer-generated images to science explainers, and we intend to provide users the ability to adjust the amount of that, based on their own choices,” stated a platform representative.

Scale of AI Content

The service announced that there are presently 1.3 billion videos on its network labeled as made with AI. Overall, more than 100 m videos are added to the app daily, making AI-generated material a minor portion of its total content library.

How to Adjust Settings

Viewers will be in a position to reduce or increase the volume of AI content they watch by using the topic control feature in the app and selecting AI-made media. Additional categories that currently be controlled under the setting cover news, style, aesthetics, and choreography.

AI Disclosure Rules

The platform’s policies require creators to label convincing AI-made content, and it forbids malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.

Furthermore, the service will now attach an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is aimed to deter users from attempting to bypass the disclosure requirement.

Responsible AI Funding

The platform is additionally launching a $2 million educational fund for specialists and institutions to produce educational content about responsible artificial intelligence. This project will support charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The platform has defended its safety measures, following discussion over plans to make redundant numerous content moderators in Britain. TikTok is set to reduce 439 jobs in its user protection team in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.

A company official explained that staff-based oversight would remain essential, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by staff. The company announced a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its automated systems.

We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
Written by

Timothy Chavez

Elena is a tech enthusiast specializing in wave propagation and data infrastructure, with over a decade of experience in signal processing research.

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